Store 1: SEO as the Sales Backbone
In just 45 days, we built a custom technical SEO strategy that transformed organic search into the store's primary profit generator.
Key Metrics & Outcomes
- Total Profit (Google Organic): 71,332 SAR
- Confirmed Orders: 762
The Challenge
The store suffered from hundreds of thin/duplicate content pages generated automatically from product imports, coupled with over 120 broken links (404s) that leaked the site's crawling budget and indexing equity.
Executed Technical Optimizations
- Pruning & Index Cleanup: Identified and removed low-quality pages with zero organic traffic. Merged competing product URLs to resolve search engine confusion (Keyword Cannibalization).
- 301 Redirect Redirection: Built a redirection tree converting all dead 404 URLs into 301 permanent redirects mapped to the closest relevant category pages, recapturing lost external backlinks.
- Core Web Vitals & Custom Schema: Implemented schema markups (Product & Offer) to feed search bots price and inventory state directly, and refactored stylesheets to cut mobile page loading to 1.5s.
SEO Result & Growth
Organic search successfully contributed to 48.44% of total sales volume, bringing in 71,332 SAR in net profit without spending a single riyal on paid social media ads.
